A brand to stand the test of time

The Centre of Rare Arts & Forgotten Trades launched late 2022.

A long-term initiative was developed by national museum Sovereign Hill, the centre aims to keep rare arts and trades alive through workshop practices and master classes, providing a place to learn and preserve unique skills.

 

 

 

 

Brand identity. The Rare Arts logotype has been design to work in a horizontal and vertical format.

 

 

 

Client

Centre for Rare Arts & Forgotten Trades
Sovereign Hill

Deliverables
  • Brand identity
  • Business stationery
  • Marketing communications
  • Launch website design & build
  • Brand guidelines
  • Social media clips
Year

2022

Launch animation.

 

 

 

Carved in stone, or wood, or fabric, or metal…

Heroing the materials, textures and quality.

Pull-up banner

The colour palette

Drawing inspiration from Djandak’s (Country’s) unique environment gave rise to an extensive and versatile colour palette that truly reflects the spirit of Djaara.

Colour palette

Brand guidelines

Brand Guidelines

Map of Djandak (Country)

Storyland continues to work across all visual communications — from pull-up banners and promotional material to annual reports and branded publications — developing a colourful and consistent visual language.

The Makers

Drawing inspiration from Djandak’s (Country’s) unique environment gave rise to an extensive and versatile colour palette that truly reflects the spirit of Djaara.

Colour palette

Brand guidelines

The Workshops

Map of Djandak (Country)

Storyland continues to work across all visual communications — from pull-up banners and promotional material to annual reports and branded publications — developing a colourful and consistent visual language.

Pull-up banner