The ancestors of the Djaara people have lived and looked after this land for thousands of years. Through sheer self-determination, the Dja Dja Wurrung Clans Aboriginal Corporation fought to be recognised as the Traditional Owners of Djandak (Country) in Central Victoria. On 28 March 2013 a Recognition and Settlement Agreement with the Victorian State Government was signed.
Storyland has partnered with Djaara, the traditional owners of our land, to tell their stories through reimagined brand communications.
The Djaara brand identity.
Client
Dja Dja Wurrung Clans Aboriginal Corporation
Deliverables
- Brand workshop & strategy
- Brand identity
- Brand guidelines
- Website design & build
- Video content & production
- Animated brand ident video
- Business stationery
- Marketing communications
- Fact sheets & resources
- Annual report
Year
2021
Launch animation.
Bringing Bunjil to life — a brand evolution
The sensitivities around the original Dja Dja Wurrung Clans Aboriginal Corporation identity (DDWCAC) played an important role in the development of the new identity. Storyland’s approach, via a number of workshops, ensured the essence of the old branding would be maintained. A new name ‘Djaara’ — which means people in the Dja Dja Wurrung language — presented itself as a more meaningful way to represent the corporation.
We adjusted the angle of Bunjil (Wedge-Tailed Eagle) and reworked the Campfire (Jupiter) components adding movement and energy to the identity.
The colour of Country
Drawing inspiration from Djandak’s (Country’s) unique environment gave rise to an extensive and versatile colour palette that truly reflects the spirit of Djaara.
Colour palette
Brand guidelines
Map of Djandak (Country)
Uniquely Djaara
Storyland continues to work across all visual communications — from pull-up banners and promotional material to annual reports and branded publications — developing a colourful and consistent visual language.
Pull-up banner