Get Lost is cultural platform that connects, celebrates and feeds the creative talent within Mount Alexander Shire.

Get Lost wants users to discover and connect with the array of amazing hidden talents across 21 creative categories. From visual & performing arts to writers, artisanal food producers, digital technologies and more, Get Lost presents a smorgasbord of talent ready to be found.

All creatives from our region are openly invited to create their profiles. Upload images and video content to showcase their wares! Storyland has been a major partner is developing the brand & platform from the ground up.

Client
Mount Alexander Shire
Deliverables
  • Brand Workshops
  • Community Consultation
  • Brand Design
  • Identity Creation
  • UX design
  • Marketing
  • Content Creation
Year

2022

Finding the way…

With our partners, Mount Alexander Shire, We Push Button & Masimano we embarked on a voyage of discovery. Answering strings of questions around the why, the what and the how, to showcase & promote the creative talents of our Shire.

Involving numerous community consultations, Storyland led the way in shaping the brand — developing concepts & opportunities to connect the creative community to country.

A brand identity that truly celebrates our region.

Based on the shape of Mount Alexander Shire, the Get Lost identity is an infinitely playful graphic that encapsulates the essence of the brand. It presents paths to follow, discoveries to unearth and a fun spirit of adventure.

At its heart Get Lost maps are opportunities for creatives to connect with their audiences and with each other — to be found, online and perhaps more excitingly on the ground.