Reimagining an annual landmark community event, promoting health and wellbeing.

Client
Run Ther Maine Inc.
Deliverables
  • Brand Identity
  • Website Design & Build
  • Video Promotion
  • Social Media Marketing
  • Print Collateral
  • Banners & Signage
Year

2018

Putting the fun back into the run

Social media is a key marketing tool for the event. Storyland use social media to help tell the story of the brand.

A responsive website, the beating heart of Run The Maine.

All social channel drive traffic to the website.

A flexible performance brand

A bold visual style and limited colour palette help to give Run The Main a very distinctive look.

The new identity embraces 2 primary colours at its heart alternating these each year. Playful graphic elements combine with striking black & white photography across all communications creating a consistent yet varied look and feel.

Signage & flyers help to create local awareness and provide exposure for sponsors.