Since 2009 Run The Maine has provided healthy pursuits for participants of all ages and abilities and is set in historic Castlemaine. Working with new race director Gavin Krasner (who also happens to be partner at Storyland) we have taken the race to the next level.
Client
Run Ther Maine Inc.
Deliverables
- Brand Identity
- Website Design & Build
- Video Promotion
- Social Media Marketing
- Print Collateral
- Banners & Signage
Year
2018
Putting the fun back into the run
Social media is a key marketing tool for the event. Storyland use social media to help tell the story of the brand.
A responsive website, the beating heart of Run The Maine.
All social channel drive traffic to the website.
A flexible performance brand
A bold visual style and limited colour palette help to give Run The Main a very distinctive look.
The new identity embraces 2 primary colours at its heart alternating these each year. Playful graphic elements combine with striking black & white photography across all communications creating a consistent yet varied look and feel.
Signage & flyers help to create local awareness and provide exposure for sponsors.
